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Strategic Communication

Communication is essential for organizations across every sector that hope to achieve their goals. How can people support, donate, serve, or buy products from your organization if they don’t know who you are, why you exist, what you do, and what you have to offer?

 

Effective communication can have a force multiplier effect: It allows you to do more, better, faster, and with fewer resources than you otherwise would be able to do. Effective communication builds competitive advantage. But ineffective communication can make it harder for organizations to reach their goals – and can even cause self-inflicted harm.

 

Athene Strategies can help organizations become more effective at communicating with their stakeholders. Whether it is providing strategic counsel, creating an overall plan for how an organization can communicate effectively, developing a communications framework for a high stakes event or campaign, or helping to implement communication plans, Athene Strategies can help an organization communicate effectively to achieve its goals.

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Specifically, at Athene Strategies we help our clients in a number of ways. We can work with our clients to: 

  • Analyze current organizational goals and strategies, and adapt communication strategies and tactics to align with those goals;

  • Define overall communication goals based on organizational goals;

  • Analyze stakeholder needs, concerns, values, fears, and interests;

  • Analyze the current business and social environment and identify opportunities to enhance stakeholder trust and interest;

  • Create a framework for effective communication for the organization as a whole;

  • Provide guidance on how to implement communication frameworks;

  • Craft specific communication campaigns for specific projects, events, and/or campaigns;

  • Provide guidance on how to implement plans for specific projects, events, and/or campaigns;

  • Train leadership to become effective spokespeople during periods of negative visibility or during high-stakes situation;

  • Create and manage newsrooms and communication operations centers at special events; and

  • Provide continued counsel as goals shift or evolve, and as the larger environment changes.

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