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Crisis Communication

A crisis is not necessarily a disaster; rather a crisis is a moment when an organization is no longer operating as business-as-usual. A crisis, when handled poorly, can lead to significant harm for an organization. A poorly handled crisis can lead to a loss of trust and confidence of those who matter most, meaningful reputational harm, and long-lasting operational harm.

 

However, when managed and communicated about effectively, crises can actually become opportunities to gain competitive advantage, increase trust and confidence, and move an organization closer to achieving its overall goals.

 

For this to happen, organizations need to respond to crises quickly, meet their stakeholders’ reasonable expectations, and overcome the fear and inertia that can keep leaders and organizations from responding in a timely and appropriate way. 

 

Athene Strategies helps organizations prepare for, respond to, and effectively communicate during times of crisis. We help organizations to navigate and respond to crisis situations to end crises quickly and effectively, to prevent or restore a loss of trust and confidence, to maintain competitive advantage, and to get back to business-as-usual.

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Specifically, Athene Strategies helps its clients in a number of ways. We can work with our clients to:

  • Identify and address potential crises before they occur;

  • Analyze stakeholder attitudes and expectations during a crisis;

  • Analyze the nature of the crisis;

  • Evaluate possible response actions and communications, and forecast predictable consequences of such response actions;

  • Create crisis response plans for a particular crisis or for any form of crisis;

  • Create frameworks to monitor response;

  • Assist in implementation of crisis response plan;

  • Draft crisis response documents directed to different audiences and to be distributed internally, externally, on social media, or to reporters, investors, donors, or other groups;

  • Train leadership to serve as effective spokespeople during periods of negative visibility or during high-stakes situations;

  • Train leadership and leadership teams to respond to crisis situations; and

  • Create internal monitoring procedures to recognize and respond quickly to potential crises.

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